Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly…
The strategies for B2B marketing are constantly evolving due to changes in customer adaptability; development of new client engagement methods, such as social media platforms; changes in online advertisement scenarios;…
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has…
As a B2B marketer, if you had to pick between prioritizing one of the following tasks, which would it be: attracting a new audience and creating demand for your product,…