38 B2B Content Marketing Case Studies for 2016
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some,…
Ignite Your B2B Content Marketing Effectiveness at #C2C16
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That’s just what we will be doing February 15 -17 at…
B2B vs B2C Content Marketing: How to Crush It with Each Type
A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, andhow to help it…
Why 80% of our B2B content marketing failed
Like many companies, in the last 12 months the main focus of our marketing strategy was to produce content. And lots of it. However, on further inspection it turns out…
4 Steps to Get Executive Buy-In for B2B Content Marketing
B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according toresearch by CEB. Content marketers have a huge opportunity to…
What Makes Effective B2B Content Marketing? [Research]
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights…
2016 B2B Content Marketing Benchmarks, Budgets, and Trends
In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say…
Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning
The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.…
What Effective B2B Content Marketing Looks Like [New Research]
It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. But this year, while…
Why It’s Time for More Participation in B2B Content Marketing
B2B brands are answering the call to become publishers with a significant increase in content hubs exemplified by pioneers like American Express OPEN and Adobe’s CMO.com and others including: Intel IQ Think…
How to fix the $50bn problem in B2B content marketing
Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI. We’ve all read the stats and heard the…
The B2B Content Marketing Buyer Disconnect [Research]
The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content…