Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel
The addition of the Apple Watch to the customer's pile of devices (or the "Internet of the customer" to be trendy) is not a radical change in itself. However, it…
How Apple Watch and Other Wearables Are Transforming Marketing
Gone are the Mad Men days when we'd throw out messages and hope they'd stick, never knowing what worked and why. Data-driven marketing has led to smart, effective experiences, and…
What the Apple Watch Can Teach Us About Social Marketing
Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it's evaluation time.…