It’s February and we’re just now publishing our “Most Popular Posts of 2014” post.
We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure how to measure “popular.”
Wipe that quizzical look off of your face.
Content Marketing is one reason we have enjoyed so much success, and our blog is the heart of our content marketing efforts. We take it very seriously.
We want posts that are popular to our target audience, marketers struggling to use data and testing wisely in their online efforts. We also want content that grows our subscriber lists. This is how we begin a relationship with you, our readers.
Surprises from 2014: Popular vs. Effective Content Marketing
