If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything?
But in far too many cases these same executives actually hold beliefs and engage in behaviors that weaken your brand. Now it is not that they are doing it on purpose. Quite the contrary. They believe that they are being rational and realistic.
In an earlier post focused on how marketing staff can accidently hurt growth, we identified some self-defeating beliefs and faulty logic. Now it’s time to turn the spotlight on your firm’s leadership…
Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Must Avoid
