Data is a vital tool. It drives many activities. When it comes to your website, you will want to collect as much data as possible to help you in the process of Search Engine Optimization (SEO). This is probably the biggest task many website owners have to grapple with. SEO, web design and site analytics are three things that you cannot separate from each other. There are some features of your site’s design that affect your SEO efforts. It is the analytics that will tell you whether your site is performing at its best.
Metrics provided by analytics
Tools like Google Analytics provide SEO professionals with a lot of insight on a variety of metrics. There are those metrics that are given more importance by these practitioners. These include things like page views. There are so many factors that affect the number of views of your site. It is one thing to have people visiting your site in droves but another totally different thing to view the site. There is the average time spent on a page, a very important metric that is tracked by SEO…
