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To come up with four communication methods to PR your business in the GCC is an interesting proposition. What does PR mean anyway these days? I don’t think any agency is delivering conventional PR campaigns anymore– and those that are will soon be wondering what on earth they were doing when life passed them by. Whether we look at PR, advertising, CRM, CSR, brand development or government relations, today’s reality is that none of the marketing disciplines of old exist in the siloed way that they did in the past.
Every client we work with today is thinking differently. It might start out as PR, but the end result is an integrated campaign that starts and ends with the customer at its heart. For the sake of simplicity (and to answer the question set) let’s call it PR…
