I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like to brag about how we attract attention rather than just pumping up the volume and sending more emails. And, to a point, we’re right. But maybe we’re reaching the point where we are wrong.
More and more, I see content marketers falling into the same trap as email marketers. When the response rate falls for your email marketing campaign, you have two ways to fix it. The first way is to make your emails more relevant, more compelling–better. That’s the hard way. The easy way is to send out more emails…
Stop Trying To Win The Content Marketing War With Volume
