The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.“Local SEO is just too hard.”
Those were the first words of a conversation I had earlier this week coming from a potential client we’ll call “Luke.” Luke had been working on building his own local SEO presence internally for his dental office for over a year and had not seen the results he expected in a popular top 100 US city. We talked about citations, his trouble getting reviews, and how hard it was for him to get links. He told me he had followed the best practices but had not seen the kind of #1 ranking results he was looking for. Luke was a bit defeated, so I dove a little deeper and asked him more specifically what he’d done. He told me that he had done the following:
