At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to use for our annual planning, various strategic presentations with our teams, with the board, with the top leadership and more. There are agencies that specialize in these one or more of these buckets, organizations have been structured around these categories and in fact in some places, these are reasonably isolated divisions.
In other words, these buckets represent many factions of modern marketing and as it is evident the different “CHANNELS” and “TOUCHPOINTS” influence many of these.
From a tactical perspective, this reflects tremendous growth and evolution, a response from the marketing world to the channel disruption. But from a purist and a “CONSUMER” perspective, this ISOLATED and FRAGEMENTED view of marketing is killing the consumer experience. It is taking it further away from that ultimate “SEAMLESS OMNI CHANNEL EXPERIENCE” let alone enabling it…
Stop Marketing Fragmentation – It’s Either Good Marketing or Bad Marketing
