How do you stand out in an overcrowded sea of startups?
Sure, it starts with the fundamentals. You have a compelling vision. You make something people actually want. Those are a given. But that’s simply not enough these days.
We live in an attention economy, with brands vying for fleeting moments of attention from the over-marketed. In a world where startup activity is rampant, what are the keys to breaking through the clutter and reaching prospective customers?
It begins with reputation.
Reputation is the catalyst that enables startups to find customers, to spark word of mouth, to raise funds and to garner media attention. For fledgling startups struggling to get noticed, Google is the front page of your reputation. Journalists, investors and other influencers in the startup community often begin by a simple search for your brand. If they don’t like what they see – or worse, they don’t see anything – you might as well be invisible.
For startups, search marketing and inbound marketing are critical to laying a foundation for success. Here are 12 keys to consider when constructing an inbound marketing strategy for your startup:
Startup Marketing: 12 keys For SEO And Inbound Marketing Success
