Testing. It’s the key ingredient to figuring out what makes people take action to learn more about your brand or make a purchase right away. Can you get someone’s attention by noting urgency, scarcity or exclusivity? Timing and the quality of the landing page are important to consider as well.
So how do you get consistent conversions? This week, we discussed calls to action: what works, what doesn’t and several other details around crafting the most effective message. Here’s what our #SproutChat community had to say…
