Everyone is a content creator these days. Our mobile devices and web tools have made it incredibly easy to produce quality images and videos. There is certainly no shortage of content across social networks. Marketers must take note, especially when content is related to your brand.
What’s more, making a proactive call for user-generated content with some guidance (e.g., specified hashtag or CTA) can have exponential effects for your brand. So how can you go about this in an organic way that extends beyond your immediate community? This week’s #SproutChat discussed just that. Here’s what our experts had to say…
