It has quickly become necessary for every brand to maintain a profile on Instagram. The focus on image and mobile are likely two key features in the channel’s growth in popularity. So how can brands focus on these two aspects and grow a presence that is sought out? The brilliant Nycole Hampton from Choose Chicago joined us for #SproutChat this week to discuss. She has grown her organization’s Instagram account 17,000% in the last two years and shared valuable learnings to create a killer Instagram strategy.
Start With a Well-Conceived Plan
Strategy should be thought of holistically before posting any kind of content. Do some research on what others in your industry are doing as well as what your community is posting. Figure out what your goals are for maintaining an Instagram presence and plan posts from there. Key components to think about include:
#SproutChat Recap: How to Create a Killer Instagram Strategy
