The last few years have seen some significant changes in the world of SEO and organic search. Google, the acknowledged industry leader, has issued a steady stream of algorithms and updates that have changed the basic rules of engagement for webmasters and SEO professionals.
These updates, Penguin and Panda in particular, were designed to cut down on web spam and to penalize less than reputable sites using black hat SEO tactics to falsely improve their page rankings.
While essentially a noble ambition, it has led to some less than noble pursuits.
Black hat SEOs, like the scorpion of legend, can’t change their nature. If they can’t use black hat tactics to boost their own page rankings, they’ll use them to destroy their competitors rankings.
