As savvy marketers, it’s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post — we know that the content we’re creating will attract and generate qualified leads that will turn into customers.
And to fully implement our plan, we’ll usually need to gain buy-in from other company stakeholders. Often, this will happen in our quarterly budget meeting. We’ll be looking to shift some resources from PPC to inbound, hire additional inbound marketers, or engage a marketing agency, and have to convince someone in finance that this is a really awesome plan…
Speak Your CFO’s Language: 3 Ways to Explain Inbound Marketing’s Value
