Modern media companies want brands to underwrite the stories they can’t necessarily afford to tell, and brands want to be a part of great stories. But very often, that partnership doesn’t work because brands are reluctant to do the things that go into truly great storytelling: namely, taking a leap of faith and relinquishing control.
One person who’s been able to bridge that gap is Soledad O’Brien, famed broadcast journalist and founder of Starfish Media Group, who has worked with brands such as CoverGirl to great incredibly compelling viral content.
Soledad O’Brien Brilliantly Explains How Brands Should Work With Elite Storytellers
