With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they’re getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving beyond the holidays, our thoughts are shifting from gifts and button-busting meals to resolutions and self-improvement.
As someone who has been involved in social media as a hobby since I got my first Hayes modem (circa 1992) — they didn’t call it “social media” then, but that’s what it was — my own resolutions from a professional standpoint are, not surprisingly, focused on where I can learn more, do more, share more and interact more. I’ve got it down on the personal side; if you’re a Facebook friend of mine, then you’re well aware of what my thoughts are on a range of topics that run the gamut from politics to pop culture. My professional opportunities, however, lie mostly on LinkedIn and Twitter… I may share the occasional Bing Ads blog post on those channels, but I’m more of a lurker than anything else.
As 2015 approaches, my resolution for the new year is to get better at sharing content on both Twitter and LinkedIn, both things I’m writing myself, as well as things that pique my interest and that I think my audience will appreciate. The interaction piece should follow on as a direct result, so I’m not going to worry too much about that — if I share it, they will comment (I hope!).
Social Media Marketing for Small Business: 6 Tips to Help Influence Content Sharing
