By now you know, for businesses at least, social media isn’t just a broadcast platform. Asuccessful strategy is built around reaching the right people at the best time with the most insightful content. In order to achieve this, you need to sharpen your social listening abilities in addition to your verbal communication skills.
You might think that you’ve already mastered this, but social listening is more than watching your mentions and replying when prompted. It requires you to go beyond your notifications and find people who aren’t tagging you in their updates and discussions…
