Columnist Eric Enge shares his tips for working with a dev team that doesn’t fully understand search engine optimization.
You’ve come up with some fantastic SEO insight for your website. You know that it’s going to double your organic search traffic, and you are stoked! You bring the idea to the web dev project priority meeting and present it with a great deal of excitement, certain that it will be put to the top of the priority stack — after all, it’s a killer idea!
Then it happens. The CTO questions your competence. He or she simply believes that SEO does not work that way: “That’s stupid! Google isn’t stupid, so you must be wrong, and you are stupid.” Your jaw drops, and you don’t know what to do. The project is tabled, you have to regroup. Now, you have a much more difficult sales effort in front of you…
