When it comes to search engine optimization (SEO) misinformation, prejudices and misconceptions are the norm rather than the exception. Since we started out the #SMTPowerTalk series we’ve talked to industry leaders and marketers who have offered unique insights into how the words “social”, “media” and “marketing” can be made to best fit together.
The challenge is not so much a practical one by way of tools or time or manpower, though certainly these elements do come into play, but a conceptual one where the traditional marketing mindset needs to change in order to make the best use of the opportunities available…
