Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.
Big data differs from traditional business intelligence. Rather than just exploring “what-if” scenarios, it looks for patterns in data that you might not recognize, and it looks for answers to questions that you didn’t even know to ask…
Small Business, Big Data: How To Boost Your Marketing With Analytics
