Marketing leaders at B2B organizations communicate directly with their Sales counterparts to review quantity and quality of inbound leads, to apprise one another of upcoming promotions and sales enablement initiatives and objectives, and to strategically determine the most effective ways for their teams to work together to benefit the organization as a whole.
But, often, these meetings don’t include a topic that is possibly the most important of all: existing customers.
Why?
Sales teams are hardwired to focus on getting new leads into the pipeline, and they want marketing to partner with them to make that happen. Marketers want that, too. However, it is important to not lose sight of your current customers. After all, they are the ones who got you this far!..
Six Ways Sales and Marketing Can Align With Customers and Grow Revenue
