Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers.
And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that.
Not quite sure what an email or subscribers list is? Just check your inbox and you’ll notice that many of the emails you’re receiving come from companies that have placed you on their email lists. How did I get on those lists, you ask? Well, you most likely purchased something online and provided your contact information or maybe you’ve downloaded an ebook from a site and ticked a box that said something like “subscribe to our newsletter”.
Here are a few important reasons why you should create an email list too:
- You can notify people in your list every time you publish new content, whether it’s a blog post, a case study or an ebook. Depending on the size of your email list, this can send a huge surge of traffic to your site.
- You can inform your subscribers instantly when you launch a new product or a new feature and encourage them to check it out.
- You can send out email promotions and entice them to take advantage of your offers.
Think about it. Convincing someone to give you their email address is so much easier than convincing them to buy your products or services. Why? Because it doesn’t cost them a thing, except the five seconds it takes to fill out a short form in order to sign up to your email list. But once you have their emails, you have the opportunity to follow up regularly, show how you can help them, build their trust and hopefully turn them into paying customers.
