As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.
If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:
- Crystalize your content marketing strategy
- Gain stronger buy-in more quickly from executives or clients
- Keep content producers strategically aligned
Get started
To create a content marketing strategy in one page, first focus on what the organization needs to accomplish in the next year.
How to ascertain this information depends on your environment. Whether you engage C-level executives, read the company’s internal and external documents (including the overall marketing plan), or use another research avenue, you should identify:
Simplify Your Content Marketing Strategy with a One-Page Plan
