You have a product you’re proud to sell and a website prepared to take orders. Now how do you arrange forhappy, paying customers?
Whether you’re aiming to launch your startup on the right foot or run an established company and hope to increase traffic and revenue, strategic marketing can help you reap huge rewards. To fuel long-term growth, check out three simple ways to promote your company’s brand and its offerings to an attentive and qualified audience.
Related: Is Paid Search Ineffective for Online Marketing?
1. Paid search.
Typically offered on a pay-per-click basis, paid search is often one of the first steps for marketing any business online and it might bring traffic to your website almost immediately. Most companies start by using Google AdWords or Bing Ads. Although each platform offers unique marketing advantages, both allow companies to sponsor relevant search terms and reach targeted buyers.
MarketingSherpa polled more than 4,000 marketing executives earlier this year and discovered that paid search was a critical customer-acquisition channel for firms of all sizes.
The study also found that for businesses with larger revenue, paid search drove more traffic to their site. For example, companies with annual sales below $10,000 saw less than 20 percent of their traffic result from paid search while more than half of site visitors came from Google AdWords and Bing Ads for businesses with annual sales of $1 million or more.
Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online
