In October of last year Google announced one of their newest projects, the Accelerated Mobile Pages Project, more commonly referred to as AMP. With mobile technology being one of the most common ways people surf the internet, publishers realize a large percentage of their readers are going to be viewing their web pages via a mobile device. In fact, mobile search activity surpassed desktop, according to a Search Engine Land study.
Unfortunately, when pages are not optimized for these mobile devices, people get frustrated and click off the page. As a consequence, publishers not only lose a reader, they also lose the opportunity to market and advertise to potential clients. This is where AMP comes into play…
