BambooHR, recently shared some valuable data about the impact of video: they’ve found that emails containing “video” in the subject line outperformed all other subject-line keywords. Plus, the emails containing video generate outsized clickthrough rates.
Brenton comments: “I’ve seen video links outperform links to our most popular content downloads by more than 65%.” Video has increased engagement with their product and messaging. We’ve seen a similar impact with our own video efforts at Wistia. Director of Marketing, Ezra Fishman, shared the results of an A/B test, involving different calls-to-action within an email campaign: This test showed that video calls-to-action result in click-through rates that are 300% higher than click-t hrough rates for other CTAs in emails…
