It’s easy to think that your social media channels must be about you and only you. You are promoting your brand, after all, so why wouldn’t you want readers, followers and fans to be focused on what you have to offer? A huge shift in digital thinking is happening, and it’s called content marketing.
The concept is pretty simple, but doing it right isn’t always as easy. The point of content marketing is to become the go-to online source for your fans and supporters. It sounds a little out of the box; if you’re a small roofing company, why should you be posting or sharing articles about hot paint colors for baby nurseries? The answer is this: the longer a user is on your page the better. People also respect companies that offer information that the consumer sees as useful. So, continuing with our family-owned roofing company example, let’s see how content marketing can really drive traffic and ultimately, sales, to make the needle move on your bottom line.
Say you begin a well-crafted blog series about home improvement. While general contracting may be outside your scope of business, the content is still in your genre of work, and will provide some additional audience to your niche business. In your blog series, you may cover what to look for in a home builder, articles about electrical, home heating and cooling, and interior design. The series will also give you an opportunity to write about how to choose a quality roofing company, and place your organization as a top-notch business with the experience customers can trust. The blog series will provide you with plenty of content to post via your social networks, to drive traffic back to your blog and thus, your company’s website. In addition to posting about your own blog, sharing interesting content from respected home improvement sources from around the web will solidify your business as a company that doesn’t just toot their own horn, but that cares about what their customers want.
Share The Love – How Content Marketing Can Grow Your Small Business
