Today’s successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people in place is vital.
Keeping up with new technologies and evolving best-practices can be overwhelming; however, to excel, you must drop the fear and tap into those power tools. Here are few to consider:
- Marketing automation allows companies to track prospects through the funnel and tie actions to revenue.
- Social listening helps communications teams monitor their social presence and industry trends online.
- Digital asset management (DAM) software helps marketers better track, manage, and make use of their digital assets.
First, though, be clear about what marketing challenges your organization is facing; only then should you begin to identify and review various technologies…
