Unlike most other functions in an organization, marketing has completely transformed. Modern companies have begun to shift away from a traditional marketing mindset to one that is data-driven, growth-minded, and accountable for producing tangible results (read: revenue).
Some companies are adapting to this change more quickly than others, and it’s an inevitable shift that will leave the slow-movers lagging behind. As Seth Godin puts it, “The marketer now needs to be in charge of everything a company does… they need to be the first step.”
Simply put, marketing is no longer an afterthought that enters at the end stage when it’s time to promote a product or raise awareness. In a well-integrated business, marketing should control, touch, or influence virtually every part of the company. From product development to customer advocacy, smart marketing is the driving force for businesses that are poised for growth…
Seven Must-Have Traits of the Perfect Content Marketer [Infographic]
