Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand’s news is difficult. Unless you’re a Fortune 500 company, mainstream media, and even industry publications, probably won’t cover your news.
You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.
So how can you use content marketing to break into popular news stories?
We recently got in on a story that generated a massive amount of exposure and valuable citations for my company, WordStream. Our blog post on the effect that Google’s Panda 4.0 algorithm had on eBay’s organic search rankings ended up earning…
Seven Content Marketing Tips for Media Pickup and Massive Exposure
