Bridget Dolan is Sephora’s Vice President of the newly formed Innovation Lab evaluating new technologies, inspiring an innovation culture, nurturing strategic relationships and setting the future vision of technology within Sephora. Bridget has led Sephora’s online marketing efforts for the last 14 years, launching social site features such as BeautyTalk, The Glossy, SephoraTV and The Beauty Board, as well as expanding Sephora’s social presence and engagement in Facebook, Twitter, YouTube, Pinterest, Google Plus and Instagram. Prior to Sephora, Bridget worked in online advertising for Eve.com, Amazon, and drugstore.com and worked in offline marketing for Castrol and Walgreens.
1. What is one marketing topic that is most important to you as an innovator?
I’m most passionate about finding new ways for a woman to use her own mobile device as a way to personalize her store shopping experience…
Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators
