SEO and PPC have many areas of overlap and can compliment each other really well – yet as separate teams we’re not collaborating and communicating as well as we could to get the best for our joint campaigns. In fact, in many circles SEO & PPC are seen as competing forces – this article outlines 14 ways in which running complimentary campaigns can add significant gains to campaigns…
1. Leveraging PPC’s Keyword-level data for SEO
When Google decided to remove keyword-level data in Analytics it was problematic for SEO. We no longer knew which keywords were bringing in the traffic, and more importantly which were resulting in conversions. By running a PPC campaign in unison, we can link Adwords to Analytics to once again get this data to make smarter on-page optimisation decisions as an alternative to the lack of information we now get for organic keywords…
SEO + PPC = LOVE (14 Reasons Why You Should Be Running SEO & PPC Together)
