Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many people are caught in the hype of social media, the plain fact is that Internet searches are what drive purchase decisions. You create demand in social media, but you capture demand and steal market share via SEO and your website. Yet even to this day big companies and tech companies often overlook SEO fundamentals.
No matter how innovative or a disruptive a new product may be, it’s more than likely solving an old problem. With old problems there is existing traffic – specifically, organic search traffic. If you can structure your website, content marketing strategy and user communities around the problem you are trying to solve, your startup website can be structured in a way to cultivate SEO value very early and get the traction you need earlier than later.
Yet, in the world of early stage startups, SEO is almost never considered in the pre-launch phase and rarely addressed post launched. In the tech startup arena, where Non-Disclosure Agreements and stealth modes still prevail, the secretive nature of high-tech startups doesn’t pair up well with look-at-me style of content marketing that dominates the digital landscape today. It’s a pity, because sometimes in those early days of being new, most startups get at least some form of spotlight. It’s in that critical time period when a lot of SEO value can not only be secured, but also positioned in a way to attract SEO rank as a startup ages…
