Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don’t have the knowledge in-house.
However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.
Many SEO companies want you to think you can’t do what they do. Now, there are certainly some nuances of SEO that are complex and will get you the best results, but if you can learn just some of the best practices in the SEO world, you’ll be better off than most of your competitors.
I like to think of it as the 80/20 rule. Learn the critical 20% and you’ll get 80% of the performance out of your SEO strategy. So, let’s talk about on-page search engine optimization for a minute.
SEO for Home Builders: How to Optimize Your New Home Communities
