Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Most likely not, according to these stats:
- 61% of B2B decision-makers start the decision making process with a web search. (Demand Gen Report)
- 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. (CEB)
- B2B brands that blog generate 67% more leads per month than those that don’t. (Social Media B2B)
SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. So, it’s time to get off the fence and make SEO a priority in your company…
