Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue.
By expert estimates, Google’s search algorithm takes at least 200 factors into account when ranking sites in search results. Following the recent Mobilegeddon algorithm deployment, your brand could rank very differently in searches performed on a mobile device than it does for desktop. Variables that affect ranking span from domain factors, page-level factors, site-level factors, backlink factors, and user interaction (which includes social media shares and other social signals)…
SEO FAQ: What is Your Brand’s Real Risk of Spam Penalization?
