While many people may think of them as two separate elements, your SEO and email marketing can each work to enhance the other. While they may indeed be disparate concepts, to help your SEO generate more and better leads and to use your email marketing to enhance your SEO, just remember to follow the four D’s: Define, Determine, Develop and Deliver.
Define the SEO keywords that are right for your business
While this is SEO 101, it bears repeating that, if you want your online business to generate traffic, an understanding of the search terms specific to your company’s goods or services is hugely important. Sometimes called pay per click (PPC) terms, these keywords are those terms where you want your business to rank well. Further, these are the terms that, in general, people are going to type in when they’re ready to buy…
