It can be difficult to convince someone to sign up for a service based on a landing page alone. That’s why marketers tend to focus on using content like ebooks, webinars and other resources to collect leads at the top of the funnel, and then nurture them into paying customers later on.
But some of your potential customers are ready to start right now, and losing a lead that’s ready to get going — and potentially start paying — is a heavy loss. That’s why having a killer landing page that sells your SaaS product on its own is so important…
Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns
