Great minds may think alike—but that doesn’t mean they have to walk in lockstep too.
As a leading Washington-based nonprofit, the Brookings Institution specializes in producing independent research through five programs, 14 centers and 26 projects for an audience that spans the world. In doing so, it discovered that a smart segmentation strategy is the key to success on social media.
Here’s how the world’s top think tank—and a loyal Sprout Social customer—engages with its constituents through Twitter and Facebook and, more importantly, why it treats the two platforms so very different…
Segmenting by Constituents: Why Brookings Treats Twitter Different From Facebook
