Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.
Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent…
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
