When CMOs own and define their company’s marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, according to participants in a CMO Council study titled “Quantify How You Unify.”
Marketing Technology: You Can’t Live Without It
Whether you’re an established company or a startup, marketing technology is a necessary tool. But, because the marketing technology landscape has exploded, it’s hard to know which tools are required and which are a nice-to-have, depending on your company’s maturity and goals…
Safeguard Marketing’s Value: Build a Marketing Technology Ecosystem
