here I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Bleary eyed and disoriented, I stumbled out of bed and headed to the bedroom door, reaching for any kind of weapon to fend off the would-be assailants who managed to break into my home. Groping in the darkness, the best I could do was a plastic reproduction of the Millennium Falcon (hey, it’s hard plastic). “Well, it’ll have to do,” I muttered to myself as I prepared for battle. Easing open the master bedroom door I heard the voices getting louder, echoing up the nearby stairwell. With a sudden burst of adrenaline I let out a primordial yelp and bounded down the stairs, brandishing my toy, ready to face my foe head on. To my surprise, what I found was a little boy of eight sitting on the stairs peering into a Kindle tablet, his startled countenance bathed against the glow of the tablet screen. No burglars here, just my eldest son enjoying a little me time on the stairwell in the middle of the night. “Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Come check it out!”
Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing…
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
