Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
Anyone who has read my columns is probably already aware of a variety of content marketing media options I recommend to achieve Local SEO benefits over time.
The reason I do this is because it’s worked — sustainably — for years now, weathering all sorts of algo updates. There is still a lot of potential in this strategy, so here’s an overview of top options for gearing up the Content Marketing Engine.
The Indirect Approach
Content marketing is valuable for more than just helping your keyword associations and search engine rankings. Much of the material generated for content marketing development will intersect with consumers early in the buying cycle, often while they still may be in a research phase, just prior to making a purchase decision.
Marketing when you don’t appear to be marketing is a sort of stealth approach — you can sneak up on the consumer before they know what’s happening. Content marketing does exactly that.
Rev Up The Content Marketing Engine To Achieve Local Liftoff
