Research: Looking into the Journey of Email Marketing

Screen.Shot.2015.03.04.at.3.15.10.PMWith the rise of the use of social media marketing, you’d be forgiven for thinking that email marketing is on the verge of death.

But you’d be wrong.

With just a few clicks, you could potentially grow your business. Emailcenter’s latest whitepaper “The Journey of Email Marketing” takes a look at the change in email marketing, with an analysis of data that has been aggregated from hundreds of millions of emails over the past four years.

Far from a reduced effectiveness, the picture we saw showed email marketing as an increasingly useful and important marketing channel.

There is a steady year on year rise in open rates and a downward trend in unsubscribe rates…

Research: Looking into the Journey of Email Marketing

CopyRanger

Rick Duris is CopyRanger.

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