Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas.
Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can.
If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers…
Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content
