Imagine a company potluck. The table is packed end-to-end with the fruits of your colleagues’ labor – oh, Martha’s red velvet cake! Leon made his chili again! A bounty awaits, and surely nothing can go wrong. But, come to think of it, that salmon is a pretty strange color, and something doesn’t quite taste right with this potato salad… Ladies and gentlemen, welcome to content marketing!
For every delectable slice of pie or perfectly seasoned hors d’oeuvre you discover amongst the gilded glut, you’re forced to sift through a half dozen wilted kale salads. By the end of the day you’ve either found nothing worth eating or you ate so indiscriminately that you’re already planning your excuses to skip next time to save on Weight Watcher fees…
Recipe for Success: The 3 Ingredients Your Content Strategy Must Have
