When conducting brand research for your firm, choosing the right way to gather data will vary, and the decisions that you make early in the process can have a ripple effect down the line.
In order to pick the data collection method that’s right for your firm, you must first answer a few important questions:
1) Whose perspective should we target? Targeting the right audience persona is important if you want actionable results from your brand research endeavor. For example, if you intend to grow your firm in a certain market you may want to consider the population of clients that fit the mold you’re looking for.
2) How big is the population of that audience persona? The size of your target population plays a major determining factor in the instrument used to collect data…
Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection
