Paid search is one of the most effective ways to grow your business. This page is a basic overview of PPC, an overview of some of the core terms you’ll encounter as a paid search advertiser, and more information on several tools that will help you manage your PPC campaigns more effectively.
What is PPC Advertising?
PPC, or pay-per click, is an advertising model in which advertisers’ ads are displayed to users of search engines such as Google. The searcher enters their search terms – also known as a “query” – into the search engine, before being presented with results relevant to their search. Text-based ads are often displayed to users of search engines, and whenever a user clicks on one of these ads, the advertiser is charged (hence the term “pay-per-click”)…
